Tuesday, October 25, 2011

Boom in market on Diwali


With the opening up of market, every festival is guided by its interest. It is the characteristic of market economy that it keeps its identity separate from one festival to another to reach to the maximum and expand itself.

India is a nation of festival. There is one at every 15 day throughout the year. Especially from July to March, there is a galore of festivals all over the nation. The market has read it shrewdly and has moulded itself accordingly. It tries to sell to its full potential the items according to the nature and character of festivals.

As for example, it sets up shops of items which demand the people most in large numbers . So is the difference seen in the market during Durga Puja from Diwali.

Diwali is most famous because this is the only festival which is celebrated in all corners of the nation in equal measure. As mainly the Goddess of wealth Laxmi is worshipped on the occasion of Diwali, it is celebrated to display happiness about the victory of Ram over Ravan. And also as according to religious texts, Diwali is celebrated in happiness on the occasion of the return of Marzada Purshottam Ram's return to Ayodhya after defeating Ravan.

Another saying is that the Deepawali signifies to remove darkness by lighting the lamp on the occasion. But the main significance to celebrate Deepawali and worship goddess Laxmi is to purify the soul and be blessed with wealth and good health. But as far as the purity of the soul by celebrating Deepawali is concerned, it is nothing to do with its main purpose due to people's greed but to generate economy through market.

The boom in market on the occasion of Deepawali is only confined to big cities and towns and among 20 crore of people out of 1.25 billion population of the nation. In big metros and cities, there has been sale of thousands of crores of rupees of jewellery on the occasion of Dhantras a day before Deepawali. And this market boom has been enjoyed by only 20 percent of Indian population, who mostly lives in cities and towns.What economic boom it signifies in proportion to our population. Actually, it is nothing but an eye wash. The only sign of celebrating Deepawali or any other festival is purchasing something from the market. This is the thinking of urban dwellers. The straight principle is that if you don’t purchase either willingly or because of financial constraint, you have not celebrated the occasion.

Our Prime Minister’s photo was carried in a national daily today showing him in pleasant mood over the market boom on the occasion of Dhanteras amidst recessionary trend in other countries of the world. But Prime Minister Dr. Manmohan Singh must not lose sight of the fact this is only 20 percent of population who has brought market boom. It does not constitute India. He must not be ecstatic over the enormous upward trend in consumer market on a certain day on the occasion of a festival.

The ground reality about the economy of our nation can be seen in rural areas where darkness still prevails all over. People are not financially able to purchase even a litre of kerosene, what to talk of mustard oil or ghee, to light the Deep on the auspicious occasion of Deepawali. It is only because of the back breaking price rise and under its burden of they are being crushed.

So, Prime Minister Dr. Manmohan Singh must not be pleased that it is only because of his brain child of economic reforms that Indian market still booms amidst the trend of recession in developed western countries of the world. The UPA Government must pledge on the occasion Deepawali that they will bring down prices of essential commodities and food items immediately so that this auspicious occasion could be celebrated in equal measure all over the world. We wish our readers and well wishers happy and prosperous Diwali.

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